A Riley Cote brand

For bodies
that have taken
the hits.

Bullies is Riley Cote’s functional cannabis brand for relief, recovery, and the kind of wear and tear that comes with mileage. Built for adults who aren’t looking for cannabis first — they’re looking for something practical that helps them keep moving.

Get launch updates Read the story

21+ only · Initial rollout planning oriented for Summer 2026

Why Riley

Riley Cote knows what toughness can cost.

On the ice, Riley was known for one of the toughest roles in the game: the Flyers’ enforcer. That kind of work leaves a mark. His post-playing life has centered on cannabis, recovery, breathwork, mindfulness, and helping people rethink what it means to take care of themselves after years of contact and grind.

Bullies isn’t an outside brand borrowing hockey language. It grows out of the recovery work that came after the hits.

Former Philadelphia Flyers' Enforcer
Cannabis education, breathwork, recovery work
Flyers Alumni cannabis education initiative

Why “Bullies”

The name carries the edge.
The brand points it toward recovery.

The name nods to the Broad Street Bullies era and the kind of hockey toughness people in this city remember. It also points at something more personal: a lot of us spend years bullying our own bodies before we learn how to take care of them.

Bullies is built for that turn. Less posturing. More relief. More useful conversations about cannabis, recovery, and everyday wear.

Education

Riley’s ongoing relationship with the Flyers Alumni community includes a cannabis education initiative focused on responsible, practical conversations around relief, recovery, and wellness.

Product direction

Low-dose, functional, and still taking shape.

Bullies is currently being developed around approachable formats for adults in legal cannabis markets. Final products, availability, licensed partners, and market details will be announced as they are confirmed.

Balms

Topical formats designed around recovery routines and daily wear.

Drinks

Drink formats built around clean, functional flavor profiles.

Capsules

Measured formats for adults who want less guesswork in the routine.

Coming together for Summer 2026.

The first public push centers on the story, the education work, and the practical relief lens behind the product direction. Bullies is being developed in partnership with Frosted Nug.

Follow the launch

For bodiesthat have takenthe hits.